“We
lost the American Colonies because we lacked the statesmanship to know
the time and the manner of yielding what is impossible to keep.”
- Queen Elizabeth II,
Independence Bicentennial,
Philadelphia, Pennsylvania July 6th, 1976.
Queen Elizabeth may
have given the best advice yet to the Lankan policy makers.
While the PA and UNP are
engaged in discussions that do not touch on subjects that are key to
resolving the Tamil conflict, and instead enacting the duplicitous act
of defining the functions of Governor, reminding us of a similar drama
performed in July 1987, which Satyendra ridiculed as a ‘Comic Opera’, the PRIU (Public Relations Information Unit) arm of the
Government is engaged in a battle that it cannot win.
With the Wanni debacle of
last November, and the continued loosening of the grip of Southeastern
sector of the Jaffna peninsula, the demoralized government soldiers are
engaged in a losing battle for territory they can’t keep, and the
loyalty of a population they can’t win.
In this climate, the PRIU
is tasked to examine the news that come out every morning and prepare
responses to them (at least that is what their news stories appear to
be).
PRIU is alarmed by
journalists not giving ‘positive interpretations’ to battlefield
news, and have warned Sri Lankan journalists not to attack the ‘civilian morale.’
The PRIU hasn’t got one basic maxim straight here.
Propaganda, broadcast as news, contains an
inherent weakness. In the long run it cannot convince astute readers,
and loses credibility.
Here is one from a PRIU
communiqué:
“The (PRIU) official also said that some international news
services seemed to treat LTTE press releases as gospel, but would not
give an equivalent ‘benefit of doubt’ to government information.
When the Tigers say they have made advances, these people just
regurgitate it. But when we make advances, they write headlines like
‘Troops claim’ to have done something or other, as if we are making
it up. It is truly difficult to understand.”
Difficult to understand,
indeed!
Here are a few basic
points that will make it easier for PRIU to understand.
1. First and foremost is
the test of time. The question is, “Whose press releases have been
proven reliable in the past?” People naturally believe whose stories
have been proven true.
2. Secondly, the truth. If
camps are captured by the Tigers say so. If the reports say ‘we did a
strategic retreat,’ or ‘we relocated the camp,’ people will lose
interest in reading such stories.
On the capture of MSR, the
UPI’s Ravi Prasad says how the Government press release avoided the
main point and said “we are holding on to an alternative
road
to send supplies and reinforcements to Pallai & Elephant Pass
camps.’ No one can fault UPI for pointing this out.
3. Don’t blame the
messengers. See if the message has validity. The International newswires
certainly have no motivation to support an organization labeled as
‘terrorist.’ Avoid veiled threats to silence journalists, especially
those of the international wire services. The journalists whose stories
invite wrath of the PRIU will become permanently hostile to the State.
4. Support the stories
with facts. Hearsay, and wild generalizations will not improve
credibility. Avoid features such as “Recent carnage may herald end of
Tiger terrorism, a diplomat said”. Which diplomat? Any facts to
support it?
5. When conventional
battles are being fought, avoid using the word ‘terrorists’ to refer
to the LTTE combatants. The Tiger soldiers, one would assume, behave not
very differently from the State troops in the battlefield.
The PRIU should grow with
the times. The monopoly power the State wielded over the local print
media does hold only for news dissemination inside Lanka, and that too
only for those who do not have access to electronic media.
Censoring news and banning
journalists visiting war areas may have given the State a sense of
control of news. But it is a losing battle. This is the age of wireless,
satellites and the internet. Truth will be difficult to hide.
M.
Sreetharan